WABI — WhatsApp AI Business Intelligence — is a WhatsApp inbox where Spark AI drafts replies in your brand voice, escalates when a human is needed, and learns from every correction your team makes.
See it in action
Every WhatsApp message your customers send lands in Spark AI first. It understands what they're asking — in Bahasa, English, Mandarin, or any mix.
If Spark AI is confident, it answers in seconds using your knowledge base. If the question is sensitive (refund, complaint, lawyer) or it's unsure, your team takes over.
When your team corrects a reply, Spark AI remembers — only for your workspace. The next customer with the same question gets the right answer automatically.
Why WABI
Six things competitors copying generic AI playbooks can't match — because they're solving a different problem.
Bahasa Malaysia, English, Mandarin, and the Manglish in between. Code-switching mid-sentence? Spark AI follows. The international tools speak English; we speak how your customer actually types.
No flow builder. No scripts. Spark AI learns from every correction your team makes. Fix a reply once, it remembers forever — only for your workspace, never shared across tenants.
Spark AI knows when it doesn't know. Set a confidence threshold; below it, the conversation cleanly hands off to a human with full context preserved. No more guessing-and-hoping.
Words like 'lawyer', 'complaint', 'refund', or 'tak puas hati' skip the AI entirely and page a human. You define the trigger list. Spark AI never argues with an angry customer.
Pick GPT-4o for blazing speed and cost, or Claude for nuanced reasoning. Choose per plan, per tenant. We never lock you into one model vendor — that's a trap.
Operated by Tek Asia Sdn Bhd — a Malaysian-registered entity. Data stays in ASEAN (AWS Singapore). PDPA 2010 compliance, 72-hour breach notice, DSAR within 21 days.
How it works
Spark AI reads the message, retrieves the closest answer from your knowledge base, and drafts a reply in the customer's language and tone — usually in under two seconds.
Above your confidence threshold, the reply ships. Below it, the conversation lands in the escalation queue with a draft already prepared — your agent only edits.
When an agent edits or rewrites a reply, Spark AI captures the change as a knowledge-base draft. Approve once. The next customer with the same question gets the right answer automatically.
Spark AI
See how Spark AI reads, drafts, escalates, and learns — the customer-service brain built for the way Malaysians chat.
Explore Spark AI